Since entering the industry in 2002, our journey has been guided by three values we have always held close to our hearts: Sipag, Tiyaga, at Sakripisyo — hard work, perseverance, and sacrifice.
These values have shaped how we built Miguelitos and how we continue to run the company today. From the beginning, we have remained committed to quality, while continuously developing food products and solutions that respond to the changing needs of our customers, partners, and the communities we serve.
As Miguelitos has grown beyond the Philippines, our purpose has grown with it. Through our products, we hope to bring a familiar taste of home to Filipinos around the world, while also introducing Filipino flavors and food concepts to new markets.
As we look toward the future, we remain grounded in the same values that started our journey—working hard, persevering through challenges, and making the sacrifices necessary to build a company that can be carried forward for generations.
— Marlon & Michelle AmanFounders, Miguelitos